Marketing Management A Strategic DecisionMaking Approach John W John Walker Mullins 9780071267762 Books
Download As PDF : Marketing Management A Strategic DecisionMaking Approach John W John Walker Mullins 9780071267762 Books
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
Marketing Management A Strategic DecisionMaking Approach John W John Walker Mullins 9780071267762 Books
I was required to use the book for a marketing class. The book is well written, thorough and very current. It addresses global markets, new media uses for promotion and all the aspects of marketing. The text is easy to follow and can provide a solids understanding of marketing practices, concepts and tools. Each chapter has summaries or Takeaways and links to the web information. For the class, the online resource provided example questions that were very close to my exams (they were essay types).My only two dings for the book are: 1) Repetition and 2) no actual example business plan(s). For #1, the book provided plenty of detail in defining and describing all the topics. However, after the written text, the information was presented again in table form. I liked the table form as well. Maybe repetition is a good thing. For #2, I was surprised that the text did not include an actual business plan based on the outline on page 21. It would have been beneficial to provide a written example plan. I realize there are thousands of businesses that utilize a marketing strategy. Providing a working example would have been better. In addition, they could have shown what makes plans 'good' and 'bad'. Sure, you can search the web but the book really needed to provide a complete plan. I had to write one for the class.
I would recommend the book if you are interested in marketing.
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Tags : Marketing Management: A Strategic Decision-Making Approach [John W. (John Walker) Mullins] on Amazon.com. *FREE* shipping on qualifying offers. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available,John W. (John Walker) Mullins,Marketing Management: A Strategic Decision-Making Approach,McGraw-Hill,007126776X,Business & Investing - General
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Marketing Management A Strategic DecisionMaking Approach John W John Walker Mullins 9780071267762 Books Reviews
Awesome textbook, great resource for real world applications
I bought new version which supposed to be new ! I surprised when I didn't get the supported CD or access code with it ! Why it was not rapid in plastic ?
Great book for marketing beginners...
no damage. perfect condition.
As I have found with many management texts, the real world context needs to be taken with a grain of salt. Many of the scenarios are “perfect world” and are difficult to replicate in a real life business environment.
Perfect for all marketing students. Very thorough. Bought mine used but looks practically new. Just had a couple chapters highlighted. Seems like the original owner dropped the class midway.
Having used this book for an MBA course, I expected better correlation with the print version. There were no true page numbers. This created difficulty for the course since my professor used an altered version of the text that referenced the original page numbers and a new set. The table of contents were not integrated for easy navigation. Lesson learned check with bookstore copies of texts before buying kindle versions. Compare trial downloads with chapter in print. Additionally, there was content missing from the kindle version that was in the print version at the end of chapters. When I attempted to access resources from the publisher's website, included content wasn't available due to the digital purchase. I have had better luck with other kindle texts.
I was required to use the book for a marketing class. The book is well written, thorough and very current. It addresses global markets, new media uses for promotion and all the aspects of marketing. The text is easy to follow and can provide a solids understanding of marketing practices, concepts and tools. Each chapter has summaries or Takeaways and links to the web information. For the class, the online resource provided example questions that were very close to my exams (they were essay types).
My only two dings for the book are 1) Repetition and 2) no actual example business plan(s). For #1, the book provided plenty of detail in defining and describing all the topics. However, after the written text, the information was presented again in table form. I liked the table form as well. Maybe repetition is a good thing. For #2, I was surprised that the text did not include an actual business plan based on the outline on page 21. It would have been beneficial to provide a written example plan. I realize there are thousands of businesses that utilize a marketing strategy. Providing a working example would have been better. In addition, they could have shown what makes plans 'good' and 'bad'. Sure, you can search the web but the book really needed to provide a complete plan. I had to write one for the class.
I would recommend the book if you are interested in marketing.
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